B2B technology PR · Auckland, New Zealand
We help tech brands become better known, understood and trusted.
Proud to partner with early stage and established companies in New Zealand’s vibrant tech sector.
About Pursuit
An entrepreneurial approach with the strategic rigour of a larger agency.
- AI
- Clean tech
- Fintech & payments
- Insurtech
- Cyber security
- Online safety
Pursuit PR is a boutique business-to-business public relations agency, based in High Street, Auckland, specialising in supporting technology, innovation and high-growth companies. We help start-ups and established brands become better known, understood and trusted, with the media, investors and industry audiences who matter most to their business.
With a reputation for being collaborative and commercially savvy, we combine an entrepreneurial approach with the strategic rigour of a larger agency.
Led by director Paul O'Leary, Pursuit has worked with some of the world's best-known technology and consulting brands — including Meta, Deel, Arup, IBM, Fitbit and Lime — as well as fast-growing New Zealand companies across AI, clean tech, fintech and payments, insurtech, cyber security and online safety. A point of pride is a record of creating long-standing, multi-year client relationships.
Meet PaulWhy PR, why now
As conventional marketing funnels fragment, earning visibility across media, search and AI platforms has become more important. A focused PR strategy helps early-stage companies earn attention — the first step to building the trust that drives business growth.
What we offer
Strategy, communications and creative.
Our services include media and influencer relations, investor communications for early-stage companies, stakeholder and industry relations, and content and creative production. We collaborate with specialist partners including InGame.co.nz for immersive (AR/VR) audience engagement.
Strategy
01- Brand positioning and key messaging
- Thought leadership
- Communications strategy
- Issues and crisis management
- Market research and user research
Communications
02- Media relations — NZ and international
- Investor communications for start-ups and early stage companies
- Influencer and industry relations
- Social media and community management
Creative
03- Sales enablement collateral
- Content marketing
- Video production
- AR/VR
- Infographics and design
Not sure where to start? Tell us what you’re working on and we’ll suggest the right mix.
Start a conversationIn our clients’ words
“Pursuit was the agency of record for the Meta family of apps in New Zealand for nine years until 2023. Their team consistently provided insightful media relations advice and on the ground support to our regional team during a period of dramatic growth and change in our business.”
Joanna Stevens · Director of Communications, Australia & New Zealand, Meta“Pursuit’s team really understand B2B communications and what it takes to represent a local or global brand to commercial customers, while managing internal stakeholders.”
“Pursuit understands the PR and business issues facing early stage companies, and adjust their model to suit. They bring strategic ideas and first rate communication skills to the table that add value to our fast growing business.”
International PR
Expanding beyond New Zealand?
Many of our clients are expanding internationally, and need support establishing media and influencer relationships in new markets. As the New Zealand partner in the Convoy Network, a global group of over 30 independent tech and B2B PR agencies in more than 50 cities, Pursuit can connect clients with specialist expertise in key markets worldwide.
Contact us
Let’s get started.
Tell us a little about your business and what you’d like to achieve, and Paul will be in touch.