E-book
Find your prospect
How to generate leads in the new era of b2b marketing — an e-book by Convoy PR Group.
Download the e-book (PDF)International PR
Build your profile in new markets.
Many early-stage Kiwi tech firms expand into multiple markets simultaneously, spreading their resources while tackling established competitors. Pursuit helps New Zealand start-ups and scale-ups build their profile in new markets, starting with Australia and extending into the UK, USA and Canada, Singapore and beyond.
Plan your expansion with usHome base
New Zealand
Starting with
Australia
Extending into
UK
Extending into
USA & Canada
And beyond
Singapore
We provide international PR support in two ways.
01 · From New Zealand
Preparing to enter a new market
For companies preparing to enter a new market from New Zealand, we develop the media strategy, messaging and collateral needed to land with credibility from day one.
- Media strategy
- Messaging
- Collateral
02 · In market
Establishing an in-market presence
For companies ready to establish an in-market presence, we work alongside our partner agencies including Archetype, a global ‘full service’ communications and digital marketing firm, and the Convoy Network, an alliance of independent B2B and tech-focused PR agencies across more than 50 cities worldwide.
The Kiwi advantage
New Zealand technology companies have genuine advantages when entering international markets: innovative solutions, compelling founder stories, and a reputation for pragmatism that resonates with international buyers.
What they often lack is the local media relationships, cultural context and industry connections that make the difference between a launch that lands and one that doesn't. That's where Pursuit's experience and international agency networks add direct value.
- Local media relationships
- Cultural context
- Industry connections
Pursuit has supported New Zealand companies expanding into Australia and beyond, in sectors including insurtech, commercial property leasing, IoT asset management tools and health tech (shared care portals and hospital capacity planning).
Insights & resources
From the Convoy Network, InsurTechNZ and partners
Guide
Global Cyber Security Comms
Convoy PR Group's guide to launching a multi-regional PR or marketing campaign for your cyber-security brand. Pursuit PR is the New Zealand member of the Convoy Network, supporting tech brands globally.
Download the guide (PDF)2024
Deloitte × InsurTechNZ
Study
Innovation in Insurance
The State of Innovation in Insurance in Australia and New Zealand 2024 — a study by Deloitte in partnership with InsurTechNZ.
Read the study (PDF)InsurTech Australia
Podcast
Building a thriving insurtech ecosystem
A conversation between Simone Dossetor and Paul O'Leary for InsurTech Australia.
Listen on SpotifyPlanning a launch in Australia, the UK, North America or Asia? Make sure it’s one that lands.
Start a conversationContact us
Let’s get started.
Tell us a little about your business and what you’d like to achieve, and Paul will be in touch.